Tuesday, February 21, 2012


Beer market leader San Miguel Brewery Inc. (SMB) steps up its advertising campaign this year for its flagship brand San Miguel Pale Pilsen by bringing in no other than Apl de Ap of the world-renowned group Black Eyed Peas to star in its newest commercial.

The award-winning Apl de Ap, who is also known for his advocacy on education, will be joined by no less than the Queen of All Media, Kris Aquino, in the much awaited commercial.

Apl de Ap (Allan Pineda) arrived last February 19 in Manila for a courtesy call and a press conference today with SMB President Roberto N. Huang who warmly welcomed him to the SMB family. Along with Mr. Huang is SMB’s SVP & Marketing Manager Menlou Bibonia and the San Miguel Pale Pilsen Brand team led by AVP & Group Brand Manager Erik Riola and Brand Manager Joemar Climaco.

“Every visit to the Philippines is memorable and meaningful for me. Like our other kababayans, I see to it that my homecoming is always well-spent. My visit this year is made more special by an endorsement deal with San Miguel Pale Pilsen, an iconic beer brand that I have known since I was small, a world-class product that I personally believe in," said Apl in the press conference held at the San Miguel Corporation’s Executive Dining Room in Mandaluyong.

Huang said that Apl and San Miguel Pale Pilsen make a perfect match with the two sharing similar attributes – iconic, world-class, and proudly Filipino.

“We are very honored and happy that Apl de Ap has accepted our endorsement offer. Apl and San Miguel Pale Pilsen have many things in common, both are icons, world-class, and of course, proudly Pinoy. Kung ang San Miguel Pale Pilsen ay may sarap na hindi nagbabago, si Apl de Ap ay may angking galing, talento, at kagandahang loob na hindi nagbabago,” he shared.

For her part, Kris Aquino echoed her admiration for the Pampanga-born artist who has been very active in promoting the value of education among Filipinos.

“Thank you Apl for your support to my parents’ foundation. You really are a good inspiration to all of us. Thank you for making our country proud with your music and with your heart for the less fortunate Filipino children. I am glad that you are also partnering with good-hearted companies like San Miguel Brewery Inc to benefit more students,” Kris shared.

According to the San Miguel Pale Pilsen Brand team, Apl and Kris will shoot the commercial this week, and will air the commercial in March.

Apl, like Kris, said that he looks forward to the commercial shoot.

“I am excited to do the TV commercial because the storyboard brings back happy memories of my hometown. Sana ay abangan nyo po ang bagong commercial ng San Miguel Pale Pilsen, at patuloy nyo pong tangkilikin ang produktong pinakamalapit sa puso ko,” he beamed.

Kris said that her new project with San Miguel Pale Pilsen is also a homecoming for her as she reminisced her first commercial with the best-tasting beer brand many years back.

“Thank you, my SMB family, for this wonderful opportunity. Natutuwa ako at hindi nagbabago ang ating samahan. Ako, hindi rin ako nagbago, San Miguel Pale Pilsen pa rin ang favorite beer ko hanggang ngayon,” she attested.

When asked if he also drinks San Miguel Pale Pilsen when he wants to celebrate with his friends, Apl said: “It’s really my beer brand of choice. I like its full flavor. Another great thing about San Miguel Pale Pilsen is that it has always been consistent in its taste. Masarap talaga, at hindi ito nagbabago. Kung ano ang pagkakilala ko sa San Miguel Pale Pilsen dati, ganoon pa rin ito kasarap ngayon.”

San Miguel Pale Pilsen leads the 9 world-class beer brands manufactured by SMB. The brand, which has been touted as the best-tasting beer in Asia and one of the world’s best, is known for its legendary advertising campaigns which promote Filipino values and pride. 

Wednesday, February 15, 2012

Four Year Strong Live in Manila

After only one year of existence, we at Built By Sonic, a small shop with a BIG sound, achieved to produce in having the best rock music / punk lifestyle apparels and merchandise available to the Philippines as well as mounting a successful event with American rock heartthrobs, MAYDAY PARADE last July 2010.

We are at it again this year, working with SONIC BOOM Philippines to create another massive and reputable Rock show that only we know how to deliver. We are bringing in American pop punk band from Worcester Massachusetts, Four Year Strong on February 17, 2012 (Friday) at White Space Pasong Tamo Extension Makati City.

Yes, we have surveyed and scoured the area to know that Four Year StrongG is definitely a band to catch and not be missed. Formed in 2001, the band released 5 albums including a 90's themed cover album called EXPLAINS IT ALL. They are currently promoting their new album, IN SOME WAY SHAPE OR FORM under Decaydance Records which is the label owned by Music Business Icon & Fall Out Boy's Bassist Pete Wentz, the album is distributed under MCA Universal Republic worldwide. FOUR YEAR STRONG have been busy touring the world, part of their music footprints are notable festivals and tours like Rockstar Energy Drink's Taste Of Chaos 2009, Soundwave Festival 2010, Slam Dunk Festival 2010, Vans Warped Tour 2010, Bamboozle 2010, Kerrang! Relentless Tour 2011 aside from this they have shared the stage with All Time Low, Mayday Parade, New Found Glory, Thursday, Faith No More, Jane's Addiction, Placebo, Paramore, Sunny Day Real Estate, Set Your Goals, Bad Religion, Hellogoodbye, Sum41 and supported Blink182 during their UK Arena event last Summer 2011.

FOUR YEAR STRONG is known for their blend of pop punk vocal melodies with a hardcore punk music stylings. They are jokingly referred to as Beardcore because of the band's facial hair but their music tends to be very fast paced and motivational as well, this genre is now populary referred to as “Easycore”.

They will be supported by Philippines best acts hailing from Cebu, FASPITCH and URBANDUB. This will definitely a night to feel alive! Team Up! Team Up! Let's all go to White Space Pasong Tamo Extension Makati City this February 17, 2012 (Friday) 8PM and witness the coming of FOUR YEAR STRONG.

See you all at SONIC BOOM SUPREME! with FOUR YEAR STRONG Live In Manila!
Tickets are at Php3,000 for PLATINUM while Php2,000 for GOLD. If you want to get VIP meet and greet, you can email tickets@builtbysonic.com and inquire on rates.

For more info, please visit this link: http://www.facebook.com/events/284921991554281/
Also check out FOUR YEAR STRONG new single, "Just Drive"http://www.youtube.com/watch?v=QmHesQ1erHg

This rocking show is presented to you by BUILT BY SONIC and JB MUSIC
Supported by MCA Universal, Nick Automatic, Checkpoint Bar

Media Partners: Jam88.3, DIG Radio, AtTheWomb.com, Manila Concert Scene, Flippish.com, MYX.ph, Rakista Radio, BANDS Magazine

EVANESCENCE returns with self-titled, third studio album --“EVANESCENCE” released by Polyeast Records

Meet and Greet session with Evanescence on February 19, 1pm at  SM Megamall, Event Center.

In line with their first visit in the Philippines, the female fronted metal group and Grammy Award-winning band EVANESCENE has finally released their third studio production and self-titled album "Evanescence" which is now available nationwide released by PolyEast Records.

As the premiere band visits their Pinoy fans, Polyeast Records are also delighted to announce that there will be a Meet and Greet Session with where fans can have an up-close encounter with Amy Lee of Evanescence on February 19, Sunday, 1pm at SM MEGAMALL which is made possible by Polyeast Records, Ovation Productions Manila and Odyssey Music and Video.  Mechanics to be a part of the CD signing is simply buy a copy of Evanescence CD in Odyssey at SM Megamall.

Following a three-year sabbatical after the multi-platinum, worldwide success of their sophomore effort, The Open Door, the third album is produced by Grammy winning Nick Raskulinecz (Foo Fighters, Alice in Chains, Rush). It contains the hard-driving anthems and introspective ballads the hard rock group has mastered since their breakout debut in 2003. Eight years after the debut album, the new 12 tracks demonstrate the growth of the band's writing style and lyrical content.

Front woman Amy Lee says, "It's about freedom," when describing the album's first single, "My Heart is Broken," a track driven by Lee's signature lyrics and piano playing. Other songs include "Lost in Paradise," which Lee calls, "The most intimate song on the album" and the hard-charging, "What You Want."

 "We can't wait to show everyone what we've been working on!  We’ve been finding ourselves, reinventing our sound, experimenting with things we've never done before and at the same time embracing the things we love most about Evanescence. This journey has made us the strongest we’ve ever been as a band, and I am in love with the music. Nick Rasculinecz is the perfect fit for this record.”

Backed by the heavy guitar sound of Terry Balsamo and pounding drums of Will Hunt, the new album is powerful and aggressive. "We've been working on this music for a very long time and seeing it all finally come together is a really amazing feeling." Lee continues, "This album is about us and also our fans. We’re combining the best of Evanescence with some new attitude and we re just dying to share it."

The inherent drama in Evanescence’s music – a kind of audio odyssey that can turn on a dime from piano-led introspection to hammering guitar – has resonated with listeners everywhere. The music’s core, which ranges from beautiful to subtle to aggressive, finds a counterpart in Lee’s passionate vocals, lyrics that forge a connection with audiences searching for identity or struggling with feelings of desire, hope love and loss.  Sales of the band’s first two albums are more than 24 million worldwide.

With what some call a meteoric rise to the top, Evanescence’s first album Fallen brought the band to global success, selling more than 17 million copies. It spawned two Top 10 singles, “My Immortal” and “Bring Me To Life,” and two Grammy® Awards in 2003 (Best New Artist and Best Hard Rock Performance for “Bring Me To Life”).

Evanescence is Amy Lee (vocals, piano), Terry Balsamo (guitar) Tim McCord (bass), Will Hunt (drums) and Troy McLawhorn (guitar).

Catch EVANESCENCE LIVE IN MANILA on FEBRUARY 19, 2012 at the SMART ARANETA COLISEUM featuring their special guest, Bush brought to you only by Ovation Productions Manila.